LOS ANGELES - Kabillion, the new multi-platform kids' program service, has launched "Curl It With Cobi," a new kid-oriented soccer and physical fitness program starring Major League Soccer superstar midfielder Cobi Jones. The show is now available on both the Kabillion video-on-demand (VOD) channel on Comcast Cable systems nationwide, and the online broadband site, www.Kabillion.com.
"Curl It With Cobi," sponsored by Nui Water, features the former Olympic and World Cup soccer star and current member of the LA Galaxy working with kids to improve their soccer skills and learn about the importance of physical fitness. Five initial episodes are now available for download, with an additional 13 episodes coming soon.
"Nui Water is a brand new 'all natural - no sugar added' kid drink and they wanted an innovative way to advertise their unique product message. We gave them the opportunity to become the exclusive sponsor of the program, and they fell in love with Cobi and his show. He is so charismatic. They immediately saw the potential and felt this was a great match," explains Bill Schultz CEO of Kabillion. "This is Kabillion's DNA, bringing this wonderful program to our audience and giving our sponsor, Nui Water the opportunity to associate with a solid entertainment brand/platform, on a nationally-distributed TV show. This interactive, multi-platform strategy is the future of kids' marketing. Thirty seconds on linear TV just won't cut it!"
As part of the interactive off-air strategy for the program, Kabillion.com offers streaming episodes and extras, as well as video games and an exciting user-submitted video contest, where viewers can submit their own soccer home videos in the program's "Superstar Soccer Giveaway." Beginning April 27, viewers will have a chance to vote for the best soccer videos posted to the site, with one winner selected weekly for 10 weeks. Winners will receive a soccer ball, personally autographed by Cobi Jones. Additional details regarding the contest can be found on Kabillion.com.
"I think it's great that Kabillion is making a show like this available to kids nationwide," said Jones. "I love the game and I want to share that enthusiasm with kids of all ages who are now part of the growing number of soccer players and fans in the U.S. I'm also looking forward to seeing the young talent on display in the soccer videos that will be part of our 'Superstar Soccer Giveaway.'"
"Cobi Jones is one of the biggest names ever in U.S. soccer, as the all-time leader in appearances for the U.S. National Team," said Schultz. "He is a perfect ambassador for the sport and his passion totally comes through on camera. He has a natural way as we watch him pass along his knowledge and love of the game to the young kids in the show learning about soccer."
About Kabillion
Kabillion (www.Kabillion.com) is the new multi-platform, kids' entertainment program service, available both as a free video on-demand (VOD) channel and a free online broadband site. Developed in conjunction with REMIX Entertainment Ventures, Kabillion offers high-quality animated and live-action kids' series entertainment on both the VOD and online platforms. Kabillion is part of The MoonScoop Group, a leading worldwide production, distribution, brand management and entertainment company.
