CARSON, Calif. - The LA Galaxy have reached a multi-year agreement with Telemundo-52 and sister station KWHY - Channel 22 to serve as the official Spanish language television homes of the Galaxy. Under the agreement, both stations will air Galaxy Deportivo, the club's official weekly, half-hour show, which gives Galaxy fans a behind-the-scenes peek into the lives of their favorite Galaxy players, while also providing up-to-date team news and features. The agreement also involves a marketing partnership that will offer both the Galaxy and the two stations a variety of added cross-promotional opportunities to extend their reach to a broader audience through various marketing platforms.
"We are very excited to be joining the Telemundo 52 family and equally thrilled to continue our relationship with KWHY-Channel 22," LA Galaxy Assistant General Manager Tom Payne said. "By reaching a multi-year deal with these two important stations, the Galaxy are once again illustrating our commitment to our Spanish speaking fans by giving them the most in depth and extensive access to their favorite MLS team."
Fans can catch Galaxy Deportivo every Saturday night on KWHY-22 at 6 p.m. and again on Sunday mornings at 11 a.m. on Telemundo-52. For the third straight year, Alejandro Navarro and Elmer Polanco will serve as hosts for the show, giving viewers an unprecedented level of access and insight to the 2008 Galaxy squad.
"We at Telemundo 52 are very excited to add the LA Galaxy to our impressive stable of soccer properties which include the Mexican National Team and Las Chivas Rayadas del Guadalajara," said Jose Valle, President and General Manager of Telemundo 52 Los Angeles. "These partnerships confirm that the best soccer can be watched on Telemundo 52."
Telemundo 52 is the Telemundo Network's flagship station in the Los Angeles market. Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic households in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.
"We at KWHY, Channel 22 are excited to be a part of this joint venture," said Raul Rodriguez, General Manager and Vice President of KWHY-TV. "Our collective efforts with the LA Galaxy and our sister station Telemundo 52 will provide our viewers more of the best soccer coverage in the Los Angeles market."
KWHY-TV Channel 22 is a full-power TV station providing local news and entertaining programming to the Hispanic community in the Los Angeles DMA. KWHY is commonly owned with NBC Universal, one of the world's leading media and entertainment companies, and Telemundo, the fastest growing U.S. Spanish-language television network. Telemundo reaches 93% of U.S. Hispanic viewers through its 16 owned and operated stations, 36 broadcast affiliates and nearly 684 cable affiliates.
KWHY will also air the Galaxy's friendly against the Vancouver Whitecaps on Tuesday, May 13 live from Commonwealth Stadium in Edmonton, Alberta, Canada. Galaxy Deportivo hosts Alejandro Navarro and Elmer Polanco will have the call of the game beginning at 6 p.m. In November 2007, KWHY also broadcasted the Galaxy's 0-0 draw with the Whitecaps that was played in front of 48,172 fans at BC Place Stadium in Vancouver.
The Galaxy are back in action on Sunday, April 13 when they host the Toronto FC at The Home Depot Center. This match kicks off at 12:00 p.m. and tickets are still available. In addition to season tickets, six-game and half season plans are also available. Call 1-877-3GALAXY or visit www.lagalaxy.com for more details or to purchase your 2008 Galaxy tickets.
