The Houston Dynamo have reached a four-year sponsorship agreement with Amigo Energy, making the Houston-based retail electricity provider the largest sponsor in team history. As part of the commitment, Amigo Energy becomes the official jersey sponsor of the Dynamo making the defending MLS champions the fifth league team to sign jersey sponsors.
The Amigo Energy logo will appear on all team jerseys, along with other on-field gear, effective August 19 when the Dynamo take on FC Dallas. Amigo Energy also becomes the official home and business retail energy provider of the Dynamo. They also plan to establish a marketing strategy that will use the Dynamo.
"This is a natural fit for Amigo and the Houston community," said Javier Vega, president and CEO of Amigo Energy. "The Dynamo and Amigo are both energetic, young contenders in tough, competitive fields, and we are both over-achievers with a strong desire to support the Houston community. Through sports entertainment and affordable electric rates, Dynamo and Amigo continue to provide affordable alternatives and unparalleled value to hard-working Texas families of increasingly diverse cultures. We look forward to bringing increased awareness to Amigo Energy's Hispanic-focused products through this Dynamo partnership."
Prior to 2007, Major League Soccer jersey sponsorships were limited to backs of jerseys in national advertising packages. Sponsorships are now sold locally by individual teams. This form of sponsorship on major sports' team uniforms has been mostly non-existent in the American landscape until MLS began selling jersey fronts this season. This evolution has helped create trend-setting opportunities for MLS teams and their business partners.
