NEW YORK - Major League Soccer (MLS) Commissioner and Soccer United Marketing (SUM) CEO Don Garber today named Doug Quinn president of Soccer United Marketing. This appointment completes the merging of Soccer United Marketing's two divisions - SUM Enterprises and SUM International. Quinn, formerly president of SUM Enterprises, will now oversee all operations of Soccer United Marketing.
One of the top executives in international sports, Quinn joined SUM in May of 2004. Since joining SUM, Quinn has spearheaded Major League Soccer's landmark agreement with adidas and the League's significant increase in sponsorship revenue and activation. Quinn was part of the SUM executive team that secured long-term national television agreements for Major League Soccer with ABC/ESPN, Univision, Fox Soccer Channel and HDNet. Most recently, he facilitated the creation of SuperLiga, the innovative professional tournament between MLS and Mexico's First Division clubs that begins in July 2007.
"Doug is a seasoned sports marketing executive who has capably led SUM's commercial business for several years," Garber stated. "The integration of SUM Enterprises and SUM International into one cohesive organization will allow us to strategically manage and grow our business in a global marketplace."
Quinn has extensive experience in the sports and entertainment industries, including 14 years with the National Football League in a number of senior management, marketing and sales positions. Prior to joining SUM, Quinn served as president of Entertainment Marketing Partners (EMP), an entertainment media and corporate consulting firm based in Los Angeles. Quinn's career with the NFL saw him contribute to the NFL's triple-digit growth in retail sales during the early 1990s, as he developed many of the NFL's most successful integrated marketing programs with key corporate partners like VISA, FOX and Reebok.
In his position as senior vice president and managing director of NFL International, Quinn was responsible for the NFL's international operations and development activities, including management of a staff of more than 190 people across 11 offices, overseeing media sales, production and distribution, corporate partnerships, licensing, and marketing. Quinn also spearheaded the development and production of the American Bowl games, their initial entry into China, and special events, as well as the management of the NFL's six-team development League in Europe.
Quinn, 43, earned bachelors degrees in marketing and English from Southern Methodist University and an MBA concentrating in international business from the University of Texas. He and his family reside in Manhattan.
