In a marriage of two powerful Mexican brands, Club Deportivo Chivas USA, Major League Soccer's Mexican-owned, Los Angeles-based club, and Comex Group, Mexico's leading paint company and a worldwide leader, have teamed up in a landmark multiyear, multimillion-dollar agreement by which Comex becomes Chivas USA's exclusive jersey-front sponsor. Under the terms of the multifaceted partnership, Chivas USA's jerseys will be emblazoned with the Comex logo, while Comex's Frazee Paint brand becomes Chivas USA's first ever Presenting Sponsor.
The historic announcement was made today by Antonio Cué, President and Co-Owner of Chivas USA, and Brian Martin, General Manager of Comex Paint USA, accompanied by Juan José Frangie, General Manager of Chivas USA's sister team Club Deportivo Guadalajara, in a press conference at Chivas USA's stadium, The Home Depot Center (Carson, Los Angeles County, California).
"Chivas USA is proud to have partnered with such an important Mexican company, which not only has a longstanding commitment to supporting professional sports, but also sees value in promoting health and recreation among young people. We are confident that together, Comex Group and Chivas USA will proudly represent Mexico in the United States and beyond," said Chivas USA President and Co-Owner Antonio Cué.
The new-look Chivas USA jerseys emblazoned with the Comex logo will make their historic debut at halftime of Chivas USA's rivalry match against the Los Angeles Galaxy, this Sunday, May 20 at The Home Depot Center in Carson, California. The game, which marks the second Honda Super Clásico, or Los Angeles Derby, of 2007, is scheduled to kick off at 2:00 p.m. PT and will be broadcast nationwide in the United States by Spanish-language network TeleFutura, as well as regionally by FSN PRIME TICKET and KTNQ 1020 AM Univision Radio.
"Comex Group is proud to team up with Chivas USA to bring the color and passion of our brand to Major League Soccer. We hope that, through our alliance with Chivas USA, consumers in the United States who are familiar with our family of brands will also come to recognize the Comex brand name. Comex Group is a precise and fast moving company, constantly innovating in order to conquer a market that requires a change in posture to tackle its challenges," said Brian Martin, General Manager of Comex Paint USA.
Comex Group - which comprises the brands Comex, Frazee Paint, Color Wheel Paint, Kwal Paint, Parker Paint and General Paint - is a leading manufacturer and distributor of quality paints and coatings. As the fourth largest architectural paint manufacturer in North America, Comex Group serves the diverse needs of professional and homeowner customers through over 3,300 locations from Canada to Panama.
Deeply committed to supporting sports and recreation, Comex has in recent years sponsored the Mexican First Division's biannual Comex Apertura and Comex Clausura soccer tournaments (similar to U.K.-based bank Barclays' title sponsorship of the English Premier League). Chivas USA is the very first U.S professional sports team to be sponsored by Comex Group, which, in turn, becomes the first Mexican company to sponsor the jersey front of a Major League Soccer club. The Comex logo will appear on the chest of Chivas USA game jerseys, both home and away, as well as on the team's warm-up jerseys and training gear.
Per the terms of the deal, Comex's U.S.-based Frazee Paint brand also becomes Chivas USA's first ever Presenting Sponsor, with an important presence in all of Chivas USA's home games at The Home Depot Center and many of the club's community activities. The Frazee Paint brand will appear on the team's press backdrops, marketing and promotional materials. In addition, Frazee Paint becomes an Official Partner of the Bell Gardens Sports Center, the $10 million sports complex opened by the City of Bell Gardens, California, and home to Chivas USA's Main Academy and Youth Development teams, with related venue signage, programming elements, marking and use of the facility. In just two short years, the Bell Gardens Sports Center has played host to Chivas USA teams and Mexican First Division clubs, as well as Chivas' historic 100-Hour Soccer Game and 'Sueño MLS', the club's highly successful open player tryouts.
Starting in 2007, Major League Soccer clubs are for the first time able to sell advertising space on the front of team jerseys, in a groundbreaking move in the U.S. sports landscape that mirrors lucrative sponsorship platforms in soccer leagues in Mexico and the rest of the world.
Chivas USA and Comex Group team up in a landmark multiyear, multimillion-dollar jersey-front sponsorship
Highlights:
• Chivas USA (Major League Soccer) on May 16, 2007, introduced Comex Group, Mexico's leading paint manufacturer and a worldwide industry leader, as the club's very first jersey front sponsor in a multiyear, multimillion-dollar deal.
• Chivas USA jerseys bearing the Comex logo on the chest to make historic debut at halftime of Chivas USA's next home game, May 20 vs. Los Angeles Galaxy, 2:00 p.m. PT at The Home Depot Center.
• The Frazee Paint brand, a U.S.-based company of Comex Group, becomes Chivas USA's Presenting Sponsor and Official Paint Company
• The announcement was made today in a press conference at The Home Depot Center (Carson, California) by: - Antonio Cué, President and Co-Owner, Chivas USA - Brian Martin, General Manager, Comex Paint USA - Juan José Frangie, General Manager, Club Deportivo Guadalajara
• Chivas USA is the very first U.S professional sports club to be sponsored by Comex Group
• Comex is the first Mexican company to sponsor the jersey front of a Major League Soccer team
• Frazee Paint to become an Official Partner of the Bell Gardens Sports Center
• Starting in 2007, MLS clubs are for the first time able to sell advertising space on the front of team jerseys, in a groundbreaking move in U.S. sports
About Comex Group
Comex Group is a leading manufacturer and distributor of quality paints and coatings. As the fourth largest architectural paint manufacturer in North America, Comex Group serves the diverse needs of professional and homeowner customers through over 3,300 locations from Canada to Panama. Its wide range of products are manufactured and marketed through a unique group of regional companies that are committed to providing the best in product performance for all your needs.
Frazee Paint
Frazee Paint is a leading manufacturer and retailer of paints and coatings serving customers throughout California, Arizona and Nevada: Frazee is dedicated to ongoing technological innovation, and its products provide superior performance with specific formulations designed to meet the climatic conditions in the Southwestern and Western US.. With over 115 locations, Frazee's people are paint experts and are committed to providing superior costumer service and overall painting expertise to ensure the best possible painting experience.
