Club Chivas launches in Northern California

Grupo Arca is pleased to announce the introduction of Club Chivas in Northern California as a result of a strategic alliance with Chivas USA. Effective immediately, all former Club Arca members automatically become Club Chivas members.


Club Chivas, the Official Membership Club of Chivas USA, is operated by Santa Clara, CA based Grupo Arca, Inc., which has been operating Club Chivas in Los Angeles since February, 2006, when they reached an agreement with Chivas Enterprises, Inc. Grupo Arca has been operating the leading Hispanic membership organization, Club Arca, since 2004 in the San Jose area.


Club Chivas has had great success with its program in LA, adding nearly 1,000 families per month to their membership program which includes an array of benefits. These benefits include recreational soccer programs for kids ages 5-12, health discounts on dental, vision, chiropractic and prescription drugs, and discounts on dining, shopping, entertainment and more.


Antonio Cué Sánchez-Navarro, President and Co-Owner of Club Deportivo Chivas USA, says "We are excited to be a part of the expansion of Club Chivas into Northern California. This is a great opportunity to develop the Chivas USA brand into further areas of California and to help our Hispanic community."


"We are proud of what we have accomplished in Northern California to date," commented Paul Walborsky Navarro, Grupo Arca CEO, "but are even more excited to be able to bring the advantages and benefits of all that comes with the partnership with Chivas USA to our members here, and welcome them to the Chivas Family."


FRANCISCO MENDOZA APPEARANCE IN SAN JOSE
To kick off the launch of Club Chivas, a member of Chivas USA's starting 11 players; Francisco Mendoza will be appearing in San Jose on August 30th. Francisco Mendoza, starting midfielder for Chivas USA will appear at The National Hispanic University from 5-6pm, and later at Chavez Supermarket, 2327 McKee Rd., in from 6:30 - 8pm on Wednesday, August 30, 2006.