to make the New York Red Bulls a winning MLS franchise."
Solér, 49, joins the Red Bulls after a successful career as a player, agent, broadcaster and executive. From 2002-2008, he served as the co-owner and chairman of the board at Norwegian club, IK Start. He has also served as a TV expert-commentator for ViaSat in Norway since 1998, covering the UEFA Champions League and the Norwegian National Team. In 1995, Solér founded International Sports Management Group (ISM), and served as its CEO until 2000, as the agency was sold to Proactive Sports. He remained with Proactive until 2002, when he purchased an interest in IK Start. He also served as founder and CEO of a management consultancy and recruitment company beginning in 1993 that was sold in 2001 to TMP Worldwide, a NASDAQ-listed company.
As a player, Solér started his career in his hometown of Lillestrøm, Norway, with Lillestrøm SK of the Norwegian league from 1978-1983. He left the club for a short stay in the Norwegian league's Eik-Tønsberg in 1983, before being transferred to Hamburger SV (HSV) of the German Bundesliga, where he played from 1984-1986. After one and a half seasons in HSV, he returned to Norway, signing for SK Brann from 1986-1987. In 1988, he joined AGF Aarhus and scored the decisive goal in the Danish Cup. He later retuned to Lillestrøm to finish his playing career in 1988 and his club won the Norwegian League championship. Solér is a graduate of Oslo University with a degree in Psychology.