Sierra Mist brings soccer fans exclusive footage of soccer phenom Freddy Adu on and off the field
Sierra Mist, the official soft drink and sponsor of Major League Soccer, will give fans a unique look at the League's youngest player, 15-year-old Freddy Adu, through feature vignettes to air exclusively on ESPN2 during Soccer Saturdays and on the Sierra Mist Web site (www.sierramist.com).
The Sierra Mist Rookie Album is a series of 30-second spots that will air during the MLS broadcasts on ESPN2 throughout the remainder of the MLS season and will include "Shockingly Refreshing" highlights of Freddy during his rookie campaign. They will not only showcase Freddy's incredible skills and raw talent on the field, but will also feature exclusive off-the-field moments that only Sierra Mist can bring to soccer fans.
The first vignette, which debuts this Saturday, June 26, during the D.C. United vs. Dallas Burn match LIVE on ESPN2 (4 PM EST), highlights Freddy's journey from the 2004 MLS Super Draft; his preparation, introduction, and performance in his first game; his first road trip and first goal versus the MetroStars; and ends with a unique "Freddy Adu Sierra Mist Moment."
Sierra Mist is the first MLS sponsor to execute this type of unique branding emphasis focusing on their support of MLS and Freddy Adu.
Introduced in October 2000 and launched nationally in 2003, Sierra Mist is now the second best-selling lemon-lime and one of the top 10 soft drink brands in the USA. Marketed as a "shockingly refreshing" alternative to other lemon-lime soft drinks, its fresh, clean lemon-lime taste is broadly targeted to teens and young adults. Sierra Mist is a product of Purchase, N.Y.-based Pepsi-Cola North America, the $4 billion refreshment beverage unit of PepsiCo, Inc.