L.A. Galaxy Announce All Broadcasts on KCAL 9 in 2004 Will Be Accessible to Hispanic Fans Through SAP
Audio content for all ten of the Los Angeles Galaxy 2004 MLS regular season matches on the club's English language television partner, KCAL 9, will also be available to viewers in Spanish using the Secondary Audio Programming (SAP) function on their TV's, the club and the station announced today.
The 2004 season marks the first time in club history that Galaxy games carried over the air in English will be available to the Spanish-speaking population of Southern California. The club previously made English audio available via SAP during Spanish language partner KWHY - Channel 22's broadcast of a 2003 playoff game against San Jose Earthquakes.
The Galaxy's 2004 schedule on KCAL 9, comprised entirely of road contests, begins this Saturday, April 17 with a 6 pm match against the Colorado Rapids at INVESCO Field at Mile High.
"The Hispanic community has always supported our club in great numbers," said Galaxy President/General Manager Doug Hamilton. "By allowing them to watch more of our road games with the ability to listen in their native tongue, we are giving them an enhanced experience to keep up with us both home and away."
The Spanish audio heard by Hispanic viewers utilizing SAP during KCAL 9 telecasts in 2004 will be that from the Galaxy's Spanish language radio broadcasts on KMXE 830 AM. Veteran Los Angeles area personality Troy Santiago will handle the play-by-play and analyst duties.
"We have always worked with the Galaxy to help them reach out to the Hispanic community," said KCAL 9 and KCBS Vice President and Senior Executive Sports Producer Jeff Proctor. "This is one initiative we are extremely happy to be a part of."
KCAL 9, in its fourth year as the Los Angeles Galaxy's Southern California television broadcaster will bring fans ten regular season matches. The KCAL Galaxy broadcast team consists of Max Bretos and Allen Hopkins, in their second year behind the microphone for Galaxy telecasts.
The Los Angeles Galaxy are pleased to announce that their next home game, on Saturday April 24 vs. Columbus Crew at 7 pm will be the first chance this season for fans to purchase a Galaxy Family Pack. For as a little as $52, a family of four gets four match tickets, four hot dogs and four sodas. To take advantage of this wonderful offer and to bring your family out to The Home Depot Center for this MLS East versus West clash, please call the Galaxy ticket office at 1-877-3GALAXY or log on to www.lagalaxy.com
KCAL 9 Broadcast Schedule
* all KCAL game broadcasts preceded by half-hour pre-game show, which will not feature SAP