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"ChivaBono" ticket packages on sale now for Club Deportivo Chivas USA's inaugural season

LOS ANGELES, Calif. - Club Deportivo
Chivas USA launched on Wednesday ChivaBono, a season ticket package that
offers Chivas fans and Southern California soccer aficionados the
opportunity to experience all the passion and excitement of the Mexican-
owned Major League Soccer team's inaugural season at The Home Depot
Center at a great value. ChivaBonos start at just $16 per game. Fans
will have a first chance to visit The Home Depot Center and select seats
this Sunday from 11 a.m. to 4 p.m.

"We are thrilled to be able to introduce ChivaBono to the Los Angeles
sports community," said Whit Haskel, Senior Vice President and General
Manager of Club Deportivo Chivas USA. "Our inaugural season will fill
The Home Depot Center with a uniquely Mexican soccer atmosphere,
something we feel will be truly compelling to fans devoted to Chivas and
our sport. We look forward to making more announcements at a future date
about our unique game-day experience."

Fans will have the chance to meet Chivas USA players periodically
throughout the day Sunday as the players join together in Los Angeles
before departing Monday for two weeks' training in Guadalajara. On hand
Sunday will be Arturo Torres, Orlando Perez, Ezra Hendrickson, Francisco
Gomez, Antonio de la Torre, Matt Taylor, Jamil Walker and Thaigo
Martins, all selected by CD Chivas USA earlier this month in the MLS
Expansion Draft, as well as coaches Thomas Rongen and Javier "Zully"
Ledesma. In addition, fans who purchase their ChivaBono at Sunday's
event will receive, free of charge, an official Club Deportivo Chivas
USA supporters' scarf.

Through ChivaBono, Club Deportivo Chivas USA's six sections - each named
in Spanish - in the 27,000-seat Home Depot Center will offer tickets
from $16 to $40 per game. The package includes 16 regular-season games
and three bonus matches for a total of 19 games. Season ticket holders
save up to 28 percent over individual game prices.

The "Zona Norte" and "Zona Sur" sections offer the best-priced seats in
the house ($16 per game), followed by sections "Terraza"
($20), "Reservado" ($25), "Especial" ($30), and the
innovative "Empresarial" package ($40), in which ChivaBono members
interested in Hispanic-oriented commerce will be listed in a directory
of businesspersons and will have the chance to participate in regular
workshops dealing with topics of interest to the Latino business
community.

In addition to their own seat at every game, all ChivaBono holders will
enjoy benefits such as complimentary membership in the team's ChivaSocio
club and all its exclusive benefits; unique raffles each game, including
a game-worn jersey; a ticket exchange program for select games; flexible
payment plan options; invitation to unique team events for ChivaBono
members; special entry to The Home Depot Center on game days; guaranteed
in-stadium giveaways, and preference for buying playoff tickets.

The Home Depot Center is located at 18400 Avalon Boulevard, between
Victoria Street and University Drive, in the city of Carson, California.
Time and seats are limited, so to order ChivaBono ticket packages or for
more information on this innovative program, call 1-877-CHIVAS-1 or
visit www.CDCHIVASUSA.com, the official Web site of Club Deportivo
Chivas USA.


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