Copa América: CONCACAF, CONMEBOL reveal logo for US-based 2016 Centenario tournament

Two years from now, CONCACAF and CONMEBOL will come together for the tournament of the century – or perhaps more accurately, a tournament to celebrate a century. On Tuesday, the image that will define the competition was revealed with the unveiling of the Copa América Centenario logo (pictured above).

At an event hosted in New York City by Univision – the official US Spanish-language television-rights holder for the tournament as well as MLS rights through 2022 – the logo for the United States-based event was revealed to the public for the first time. The Copa América Centenario will mark the first time the historic South American championship has been played outside of that region.

The Copa América Centenario will be held in cities across the United States in 2016, kicking off on June 3 and culminating with the final on Sunday, June 26.
 
The design seeks to embody and celebrate the rich heritage of the world’s oldest national team competition as it celebrates 100 years of existence, while also reflecting a unique occasion set to unite soccer across the whole of North, South and Central America.
 
“This is truly an exciting moment in the progression of this historic event,” CONCACAF president Jeffrey Webb said in a statement. “Today, with this vibrant logo revealed to the public for the first time, we can begin to concretely envision the excitement of the Centennial Cup America both on and off the field, as football fans start the countdown to 2016.”

The artwork for the logo represents the extensive American continent the tournament will bring together, as well as the two confederations cooperating to stage the occasion.
 
A soccer ball at the center of the design forms the heart of the logo, and three distinct shapes coalescing around that central point are meant to represent the fans and players of the game. Completing the logo are two enclosing rings representing the historic cooperation of the two Confederations: blue for CONCACAF and green for CONMEBOL.


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