Creative thinking: What do you think New York City FC's "look" should be? | THE SIDELINE
Did you hear? The big news about Major League Soccer's 20th team, New York City FC, dropped earlier Tuesday morning. It's kind of a big deal.
Here's the thing, though: They don't really have a "look" or an "identity" yet. There's no officially announced color scheme, no club logo, no jersey design. So let's all pretend we're the newest creatives at Sterling Cooper Draper Pryce, and give this new club an identity. How about a nickname? Surely something better than the Blues.
Ferran Soriano, CEO of Manchester City had this to say: "I think that first to say is that New York City is going to have its own personality and it's going to be a team of its own. Obviously, as I said, using the resources of Manchester City and the senior team. But we haven't decided yet. But it might well be that the team is going to play in sky blue."
A few people got a headstart on us as soon as the news dropped. Here are a few of my favorites. Consider them ideas to get the old hamster wheel rolling:
— Ian Parker (@iparkysport) May 21, 2013
— Nicholas Murray (@NJEMurray) May 21, 2013
Think you can do better than simply using the look of Man City and applying it to NYCFC? Tell us in the comments what the club's visual identity should be.