MLSsoccer.com Annual Survey: Letter from the Editor

2012 MLSsoccer.com soccer survey

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Dear MLSsoccer.com Supporter,

First, a question: Have you seen the way the playoff chase is shaping up? Other than San Jose, just about every club is in some kind of dogfight. Sporting KC locked down their ticket to the postseason on Friday night, but Houston, D.C., and Columbus are scrambling to secure their ticket to the dance. And oh yeah, don't forget about Chicago and New York. They might have something to say about all of this too.

In the West, Vancouver and Dallas are battling for the 5th and final playoff spot, while LA, RSL and Seattle are in a three-way tussle to avoid the wild card match – and potentially a date with the Quakes in the next round.

Here at MLSsoccer.com, we’re getting ready for all of the excitement as the clubs fight for the trophy. We’re going to have incredibly deep and broad coverage of the race to bring it home.

But at the same time, we’re also already thinking about 2013. Every year, we do our MLSsoccer.com Customer Satisfaction Survey, asking you, our users, to rate the site and help us improve your experience across all of our digital properties. What do you like? What could be better? How should we change? How do we compare against the competition?

And we’re not just paying lip service here. This isn’t some marketing project. Each year, we take the feedback we get and make real changes. For example, last year we learned that you wanted better navigation, so we improved our navigation bar and added more dropdown menus. Many users asked for more tactical analysis, so we launched new features such as the Anatomy of a Goal and Between the Lines video series.

So without further ado, here’s this year’s MLSsoccer.com Customer Satisfaction Survey.

Yours in soccer,

Greg Lalas
MLSsoccer.com Editor in Chief


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