Revs, UnitedHealthcare sign jersey partnership
The New England Revolution announced on Friday that they’ve partnered with UnitedHealthcare to give the MLS original their first jersey sponsorship in club history.
The Revs will debut the new game jerseys displaying the UnitedHealthcare logo on Saturday against Sporting Kansas City at Gillette Stadium (7:30 pm, ET, MatchDay Live).
UnitedHealthcare is based in Minneapolis and is a national leader in the fight against diabetes and obesity, recently launching the Diabetes Prevention and Control Alliance, a partnership designed to fight diabetes, prediabetes and obesity in America.
The partnership between the Revs and their new sponsor will provide community leadership in healthy living education through in-stadium activities, public service announcements, community soccer clinics, and youth instructional programs aimed at getting more children active and making healthy lifestyle choices.
“There is no more significant brand placement in sports than across the chest of an athlete and we’re proud that UnitedHealthcare has chosen to partner with the Revolution in this way,” New England Revolution investor/operator Jonathan A. Kraft said.
“We believe UnitedHealthcare’s innovative approach to promoting youth fitness and wellness, coupled with the platform of our team and Major League Soccer’s national footprint, will make a significant, positive impact in New England and across the country. Raising awareness – especially among children – of the importance of living a healthy life starting at a young age is imperative, and we’re pleased to be part of UnitedHealthcare’s efforts.”
The Revolution become the 13th MLS team to carry a jersey sponsor this season.