#ItAllStartsHere Rules

#ITALLSTARTSHERE OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

The object of #ITALLSTARTSHERE is to submit an original PHOTO or VIDEO on your connection to why #ITALLSTARTSHERE through your desired social media outlet.

ELIGIBILITY: #ITALLSTARTSHERE ("Promotion") is open to legal residents of the fifty (50) United States (the “Territory”) who are of legal age of majority in the jurisdiction in which they reside (and at least 18 years old) at the time of entry. Employees, officers and directors (including immediate family members (spouse, child, sibling, parent and their respective spouses, regardless of where they reside) and members of the same household, whether or not related) of Major League Soccer, L.L.C. (“MLS”) and Soccer United Marketing, LLC (“SUM” and collectively with Sponsor and MLS, the “MLS Entities”) and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers and advertising and promotion agencies, and any and all other companies associated with the Promotion are not eligible to participate or win a prize. The Promotion is subject to all applicable federal, provincial, state and local laws, rules and regulations. Void where prohibited or restricted by law, rule or regulation.

HOW TO ENTER: The Promotion begins at 5:45:01 PM Eastern Time (“ET”) on Monday, March 3, 2014 and ends at 11:59:59 AM (ET) on Saturday, March 15, 2014 (“Entry Period”). The Entry Period will be comprised of seventeen (17) individual sweepstakes (each a “Daily Sweepstakes”). Every day during the Entry Period submit your submission by one of the methods below by 6:59:59 pm ET to be eligible for that day’s Daily Sweepstakes. Entries will accumulate over the entire Entry Period and all entries will automatically roll over into the next day’s Daily Sweepstakes drawing. During the Entry Period, there are seven (7) ways to enter, and no other methods of entry will be accepted. Entrants may submit as many videos and/or photos as they wish. However entrants may only win one (1) time. For clarity, if entrants photo or video is selected as a Daily Sweepstakes Winner that entrant cannot be selected as a Daily Sweepstakes Winner again.

  • Twitter: Photo or video tagged with #ITALLSTARTSHERE
  • Facebook: Photo or video uploaded to #ITALLSTARTSHERE Facebook App
  • MLSsoccer.com: Photo or video uploaded to http://mlssoccer.com/ITALLSTARTSHERE
  • Instagram: Photo or video tagged with #ITALLSTARTSHERE

Via Twitter: Tweet your Submission via your Twitter account using the hashtag #ITALLSTARTSHERE (the “Twitter Hashtag”). You must also be following Sponsor’s Twitter feed, @MLS, and your Twitter account must be public to enter via Twitter. Any photo or video on Twitter tagged with the Hashtag may be eligible for each Daily Sweepstakes. Use of the Twitter Hashtag constitutes your unconditional acceptance to these Official Rules. Once you tweet your Submission to the Twitter Hashtag, you will be entered into the applicable Daily Sweepstakes. You are encouraged, but not required, to also include the connection to #ITALLSTARTSHERE with your Submission.

Via Facebook: Access the “Sweepstakes” app on the MLS Brand Page on Facebook located at http://www.facebook.com/MLS (the “Sweepstakes Site”) and follow the instructions to complete the entry form and upload your Submission. Your Submission should include the connections to #ITALLSTARTSHERE (but it is not required) in addition to completing the entry form. You must complete and submit the entry form as instructed to be eligible. Once you complete the entry form and upload your Submission, you will be entered into the applicable Daily Sweepstakes. 

Via MLSsoccer.com: Access the “Sweepstakes” form located at http://mlssoccer.com/ITALLSTARTSHERE (the “Sweepstakes Site”) and follow the instructions to complete the entry form and upload your Submission. Your Submission should include the connections to #ITALLSTARTSHERE (but it is not required) in addition to completing the entry form. You must complete and submit the entry form as instructed to be eligible. Once you complete the entry form and upload your Submission, you will be entered into the applicable Daily Sweepstakes.

Via Instagram: Post your Submission on Instagram through your public Instagram account using the hashtag #ITALLSTARTSHERE (the “Instagram Hashtag”). Any photo or video tagged with the Instagram Hashtag on Instagram may be eligible for the Promotion. Once you upload your Submission to Instagram using the Instagram Hashtag, you will be entered into the applicable Daily Sweepstakes. Your Submission must include the Instagram Hashtag and your Instagram account must be public in order to be eligible. You are encouraged, but not required, to also include the connection to #ITALLSTARTSHERE with your Submission.

The Sweepstakes Site, Twitter, and Facebook and Instagram, as applicable, are the official timekeeper for the Promotion. All entry information becomes the property of Sponsor and will not be acknowledged or returned. Except as otherwise disclosed in these Official Rules, and to the extent entrants may otherwise elect at the time of entry, any information collected through the Promotion shall be used only in a manner consistent with the consent given by the entrants at the time of entry, with these Official Rules, and with the Sponsor’s Privacy Policy found at http://www.mlssoccer.com/privacy. Any communication or information transmitted to Sponsor by electronic mail or otherwise is and will be treated as non-confidential and nonproprietary. At the time of entry via the Sweepstakes Site, entrants will have the opportunity to opt-in to receive further communications from the Sponsor. Entrants are not required to opt-in and opting-in will not increase your chances of winning. If an entrant chooses to opt-in, the entrant thereby grants the Sponsor permission to send him/her future communications regarding services, incentives, offers, promotions, or other messaging related to the Sponsor’s services. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or Instagram. You are providing your information to Sponsor and not to Facebook.

As between entrant and the MLS entity all entries become the property of Sponsor and will not be acknowledged or returned. You must have the permission of any person that appears or is identified in your entry, however only the primary entrant is eligible to win a prize. The entry must be original, truthful, unpublished, and created solely by the submitting entrant. In case of a dispute over the identity of an entrant who submitted a potentially winning entry, Sponsor reserves the right to deem that the entry was submitted by the account holder at the time of entry. By entering the Sweepstakes, entrant grants Sponsor the non-exclusive, royalty-free, and irrevocable right to use, reproduce, copy, publish, display, distribute, perform, translate, adapt, modify, edit (including for length) and otherwise exploit the photo or video (and any portion thereof) and any other portion of the entry and to incorporate it in other works in any and all markets and media now or hereafter known worldwide in perpetuity without additional compensation, notification, permission or approval. Entrants warrant that they have the sole and exclusive right to grant such rights to Sponsor and that Sponsor’s reproduction, publishing, displaying, and/or other use of their entries, or any portions thereof will not infringe on any rights of third parties, including without limitation, copyright, trademark, defamation, privacy, or publicity, or create claims for false light, idea misappropriation, intentional or negligent infliction of emotional distress, or breach of contract. Any entry containing material that is violent, pornographic, obscene, illegal, inappropriate, or racially or morally offensive or that does not comply with these Official Rules or meet Sponsor’ standards for any reason, as determined by Sponsor in its sole discretion, will be rejected as ineligible for consideration. Entries must comply with all applicable laws, rules, and regulations. Sponsor shall have no obligation to copy, publish, display, or otherwise exploit the entry.

This promotion is in no way sponsored, endorsed or administered by, or associated with Twitter, Instagram or Facebook. The information you provide will only be used in connection with commercial e-mails from the MLS Entities as provided for in MLSsoccer.com’s Terms of Service and Privacy Policy. Any questions, comments or complaints regarding the Sweepstakes shall be directed to Sponsor or the other MLS Entities and not to Twitter, Instagram or Facebook.

RANDOM DRAWING: Two (2) potential winner(s) of the Sweepstakes (each a “Winner” and collectively, the “Winners”) will be selected by random daily drawing conducted on or around 8 pm Eastern Time from all eligible entries received by 6:59:59 pm ET that day. All entries will automatically roll over in to the next daily drawing. Odds of winning depend on the total number of eligible entries received. No limit to the number of entries, enter often.

Grand Prize: All Daily Sweepstakes Winners will be eligible for the Grand Prize. The one (1) Grand Prize Winner will be selected at random from all Daily Sweepstakes Winners.

PUBLICATION AND ASSIGNMENT OF RIGHTS TO SUBMISSIONS: By entering the Sweepstakes, each entrant agrees that his or her submission is an original work of authorship and he or she owns all right, title and interest in the entry as of the date of submission. Entries cannot defame or invade the publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or property rights or any other third party rights. If the entry contains any material or elements that are not owned by the entrant and/or which are subject to the rights of third parties, the entrant is responsible for obtaining and has obtained, prior to submission of the entry, any and all releases and consents necessary to permit the use and exhibition of the entry by Sponsor and the other MLS Entities in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the entry. If any identifiable person appearing in the entry is under the age of majority in his/her state of residence, the parent or legal guardian is required to provide permission. Sponsor reserves the right to require proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Sponsor reserves the right to disqualify any entry it deems to be offensive, inappropriate, not in keeping with Sponsor’s image or that is otherwise not in compliance with these Official Rules, in its sole discretion.

By entering the Sweepstakes, entrants agree to assign all right, title, and interest, including copyright rights, in the entry to Sponsor and grant permission for Sponsor, the other MLS Entities and their respective designees to publish or publicize all or part of their entry, including but not limited to entrant’s name, likeness and photo or video, in whole or in part, for advertising, promotional and trade or other purposes in conjunction with this and similar promotions in any and all media now known or hereafter developed, worldwide in perpetuity, without notice or permission and without further compensation, except where prohibited by law.

PRIZES: Two Levels of Prizing Is Available To Be Awarded.

The Daily Prize: Each day one (2) daily winners will be randomly selected to receive a $100.00 US Dollar gift card. Approximate Retail Value of all Daily Prizes (“ARV”): $2,600.

The Grand Prize: One (1) winner will receive two (2) regular game day tickets to the 2014 MLS Cup, and either parking or local transportation to the game. If the winner is located outside a 75-mile radius of the stadium, lowest-fare airfare to and from his/her nearest U.S.-based major airport will be provided for two, in addition to a one-night stay at a local hotel PRIZE. (Approximate Retail Value of Grand Prize (“ARV”): $2,000. The winner is fully responsible for any and all applicable federal, state, and local taxes (including income and withholding taxes). All costs and expenses associated with Prize acceptance and use not specified herein as being provided, including but not limited to additional lodging accommodations, any local transportation costs, luggage fees, meals, gratuities and other expenses incurred by accepting the Prize are the sole responsibility of Winner. Total ARV of all prizes: $4,600. All prize details are at Sponsor’s sole discretion. Winner’s guest must be of legal age of majority in their jurisdictions of residence, unless accompanied by his/her parent or legal guardian.

The Prize is non-transferable and non-assignable, with no cash redemptions or substitutions except at Sponsor's sole and absolute discretion. Sponsor reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole and absolute discretion. Major League Soccer game, event and exhibition dates and times are determined in the sole discretion of Major League Soccer and/or the applicable Major League Soccer team, as applicable, and may be subject to change. Seat locations will be determined by Sponsor. The terms and conditions of the tickets awarded as prizes will govern in the event a legal game, event or exhibition, as defined by Major League Soccer, is not played due to weather, an act of God, an act of terrorism, civil disturbance or any other reason. Winner and his/her guest(s) agree to comply with all applicable stadium regulations in connection with the Prize. Sponsor and the applicable MLS Entities reserve the right to remove or to deny entry to winner and/or his/her guest(s) who engage(s) in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the game, event or exhibition. Released Parties (as defined below) will not be responsible for Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster that may cause the cancellation or postponement of any Major League Soccer game, event or exhibition.

NOTIFICATION: Each Potential Winner will be notified by Twitter Direct Message, Email or as an @mention on Instagram. They will be required to submit a valid e-mail address, mail and/or telephone number (in the sole discretion of Sponsor and/or the applicable MLS Entity, as applicable) by the Sponsor. In the event that any potential Winner does not respond to any such notification within twenty four (24) hours of date of issuance, a disqualification will result, Prize will be forfeited and, at Sponsor’s sole discretion and time permitting, an alternate potential Winner may be chosen from among all remaining eligible entries. If any potential Winner is a resident of Canada, he/she will be required to correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered by telephone. If he/she answers the skill-testing question incorrectly, as determined by Sponsor in its sole discretion, he/she will be disqualified, prize will be forfeited and, at Sponsor’s discretion and time permitting, an alternate potential Winner may be chosen from among all remaining eligible entries. Each potential Winner may be required to submit his/her valid social security number (if applicable) and/or other identification to Sponsor and will be required to execute, have notarized and return an Affidavit of Eligibility or, if a resident of Canada, a Declaration of Eligibility and Release of Liability and, unless prohibited by law, Release of Publicity, within one (1) days of date of issuance. A disqualification will result, prize will be forfeited and, at Sponsor’s sole discretion and time permitting, an alternate potential Winner may be randomly selected from among all remaining eligible entries if all required documents are not properly executed and returned within the specified period of time. Refusal or return of such documents as non-deliverable or potential Winner’s noncompliance with these Official Rules will also result in disqualification and prize forfeiture and, at Sponsor’s sole discretion and time permitting, may cause an alternate potential Winner to be selected from among all remaining eligible entries.

WAIVER OF LIABILITY/PUBLICITY RELEASE: By participating in the Sweepstakes and submitting an entry, each entrant agrees to (i) be bound by these Official Rules, including all entry requirements, and (ii) waive any and all claims against the Sponsor, the other MLS Entities and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers, representatives and advertising and promotion agencies, and any and all other companies associated with the Sweepstakes, and all of their respective officers, directors, employees, agents and representatives (collectively, “Released Parties”) for any injury, damage or loss that may occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any Prize or any travel or activity related to the receipt or use of any Prize.Each Winner, by acceptance of Prize, grants to Sponsor, the other MLS Entities and each of their respective designees the right to publicize such Winner’s name, address (city and state of residence), photograph, voice and/or other likeness and prize information in any and all media now known or hereafter devised, throughout the world, in perpetuity, without additional compensation or consideration, notification or permission, unless prohibited by law.

GENERAL CONDITIONS: Released Parties are not responsible for stolen, late, incomplete, illegible, misdirected, lost, damaged, garbled, delayed, undelivered, inaccurate, postage-due or garbled entries, e-mail or mail or photo or video or others. Entries generated by a script, macro or other mechanical or automated means or by any means which subvert the entry process will be disqualified. Released Parties are not responsible for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the Prizes or in any Sweepstakes-related materials, or the cancellation or postponement of any Major League Soccer game, event or exhibition. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to entrants’ or to any other person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website.

The Sweepstakes is a skill Sweepstakes designed to increase consumer awareness of and interest in Major League Soccer. This Sweepstakes may not be used for any form of gambling. In the event that the Sweepstakes is challenged by any legal or regulatory authority, Sponsor reserves the right to discontinue or modify the Sweepstakes, or to disqualify Participants residing in the affected geographic areas. In such event, Released Parties shall have no liability to any Participants who are disqualified due to such an action.

Persons who tamper with or abuse any aspect of the Sweepstakes or website or attempt to undermine the legitimate operation of the Sweepstakes by cheating, deception or other unfair playing practices, or intend to annoy, abuse, threaten or harass any other entrant or Sponsor’s representatives or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Any attempt to deliberately damage the content or operation of this Sweepstakes is unlawful and subject to legal action by the Sponsor, the other MLS Entities and/or their respective agents. Sponsor and the other MLS Entities shall have the sole right to disqualify any entrant for violation of these Official Rules or any applicable laws relating to the Sweepstakes, and to resolve all disputes in their sole discretion. Released Parties (i) make no warranty, guaranty or representation of any kind concerning any Prize, and (ii) disclaim any implied warranty. All disputes will be resolved under applicable U.S. laws in the County of New York, state of New York without giving effect to choice of law or conflicted law principles (whether of the state of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the state of New York. Sponsor’s failure to enforce any terms of these Official Rules shall not constitute a waiver of that provision.

The Sponsor and the other MLS Entities, as applicable, reserve the right, in their sole discretion, to cancel or suspend the Sweepstakes for any reason, including should virus, bugs, unauthorized human intervention, or other causes corrupt the administration, security, fairness, integrity or proper operation of the Sweepstakes. In the event of cancellation, Sponsor may elect to identify the Winners and award the Prizes from among all non-suspect, eligible entries received up to the time of such cancellation.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR AND MLS WILL DISQUALIFY ANY SUCH ENTRANT AND SPONSOR AND THE OTHER MLS ENTITIES RESERVE THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW.

All online entries must include a valid email address for the entrant. In case of multiple entries received from the same person or email address or household, only the first entry received from such person, email address or household will be considered. In the event of a dispute as to the identity or eligibility of a Winner based on an email address, the winning entry will be declared made by the “Authorized Account Holder” of the e-mail address submitted at the time of the entry provided he/she is eligible according to these Official Rules. The "Authorized Account Holder" is defined as the natural person to whom the applicable Internet service provider or other organization (such as a business or educational institution) has assigned the email addresses for the domain associated with the submitted email address. Sponsor reserves the right to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Sweepstakes.

WINNERS’ LIST: For the name of the winner (available after March 17, 2014), mail a self-addressed stamped envelope to: #ITALLSTARTSHERE Winners’ List, 420 Fifth Avenue, 7th Floor, New York, New York 10018, Attn: Digital

Promotions: Winner’s name requests must be received by April 31, 2014.

SPONSOR: The Sponsor of this Sweepstakes is Major League Soccer, LLC