David Wright / Senior Vice President, Global Sponsorship
As Senior Vice President of Global Sponsorship for Major League Soccer and Soccer United Marketing (SUM), David Wright oversees new business efforts for some of the premier soccer properties in the United States (including Major League Soccer, U.S. Soccer Federation, Mexican National Team, multiple CONCACAF properties and Chivas de Guadalajara; 8 properties in total). In addition, Wright manages a Partnership Marketing team charged with day-to-day management, growth and retention of over 40 MLS / SUM partners. These partnerships, which continue to be the lynchpin to the sport’s growth on and off the field, include industry leading companies such as adidas, Allstate, Anheuser-Busch, AT&T, Castrol, Gatorade, The Home Depot, Panasonic, Pepsi, Visa, Volkswagen and Xbox 360.
Prior to leading Global Sponsorship efforts for MLS / SUM, Wright was Director of Fan Development, managing a department dedicated to connecting Major League Soccer to the vast number of participants and key influencers within America’s burgeoning soccer community. From developing MLS’ online fantasy game (MLS Fantasy Challenge) to a portfolio of Hispanic initiatives, Wright was responsible for targeting key consumer segments through strategic development of League-wide grassroots programs, marketing partnerships and national affiliations.
Before joining MLS / SUM, Wright was the Assistant Coach for the University of Massachusetts Men’s Soccer team, helping to guide the Minutemen to the third best single season record in the storied 85-year history of the program.
In addition to his current position at MLS / SUM, in recent years Wright has been an adjunct professor and regular contributor within the New York University Graduate Sports Business program.
A 2012 SportsBusiness Journal Forty Under 40 award recipient, Wright earned an M.S. in Sports Management from the University of Massachusetts and a B.S. in Kinesiology from Indiana University. While at Indiana, Wright was a member of the IU soccer team, winning four Big Ten Championships and participating in two College Cups (Final Fours).
Wright currently lives in Westfield, NJ with his wife Jaren, son Braeden and daughter Riley.