Maribeth Towers / Senior Vice President, Consumer Products
Maribeth Towers serves as Senior Vice President, Consumer Products for Major League Soccer and Soccer United Marketing. Towers, who brings over 20 years of experience in Consumer Products from her years at Warner Bros. Studios, Fox Kids and May Company, has worked primarily in the sports, entertainment and fashion industries with specific expertise in licensing, merchandising, product development and retail. Towers joined MLS/SUM full-time in January 2012.
Previous to MLS/SUM, Towers worked at Warner Bros. Consumer Products (WBCP) for more than 12 years, first joining WBCP in 1996 as an Account Executive in their Retail Business Development department. In 2000, she briefly left Warner Bros. to join Fox Family Worldwide as Vice President of Retail Business Development. She returned to WBCP in 2001 as Vice President of Licensing for Apparel and Accessories. As Senior Vice President, New Initiatives, Towers was a member of a four-person senior management team responsible for new business development.
Prior to joining Warner Bros., Towers spent six years as a retailer buyer for department and specialty stores. At various times she has also taught business courses at the Fashion Institute of Design & Merchandising in Los Angeles and was a member of Pepperdine University’s adjunct faculty, teaching part time in their MBA program.
Outside of work, Towers has been involved in various charitable and educational organizations including serving on the Board of Directors for the Art Museum Council at the L.A. County Museum of Art. She also served on the Alumni Advisory Board for Pepperdine University’s School of Business and Management and on the Board of Directors for the Learning Rights Law Center, a legal rights organization ensuring that all students are provided equitable access to the public education system.
Towers holds a B.S. degree in business from the University of Minnesota and an M.B.A. in international marketing and finance from Pepperdine University’s School of Business and Management.